Welcome back to the Mid Market Insider!
Today, I’m breaking down why your ideal buyer may not be the person who knows your industry best—and how expanding your buyer pool can create more competition, strengthen your leverage,< and ultimately lead to a better exi«t.<
Thinking About Selling Your Business?
If you're considering a sale or simply exploring your options, feel free to learn more and start the conversation below:
Most business owners think their perfect buyer is someone already in their industry who’s looking to make a strategic move.
Maybe a competitor…
A supplier…
Or an adjacent company that "understands the business."
And honestly… I get why people think that way. Because on paper, it sounds logical.
They already know the industry. They’ll better understand what makes your business valuable. And they might be willing to pay more because of certain synergies.
… Right?
Unfortunately, in my experience, this line of thinking can lead to bad outcomes for you. And in today’s video, I want to show you 5 reasons why.
Including:
✅Why selling to a competitor is rarely the windfall owners expect – and who's actually willing to pay more…
✅The reason why selling to someone who "gets" your industry could be a disaster for the future of your company…
✅Some simple tweaks that can make your business attractive to a much broader buyer pool.
If you’re thinking about selling your business in the next 1–5 years, this video could be invaluable to you.
After all, 80% of businesses that go to market end up never getting sold. So if you put more obstacles in your way, you’re just making things much harder for yourself for no good reason.
That’s why one of the biggest goals of Pre-Sale Prep is helping owners build a business that ANY serious buyer would want… not just someone from the same industry.
That’s all for today’s newsletter! Thanks for reading!
📅 Next Week:
In next week’s edition, I’ll break down why your negotiating leverage is built long before you ever sit across the table from a buyer.
And how the decisions you make years before an exit can put you in a stronger position to secure better terms, avoid costly mistakes, and walk away with more from the deal.
Keep building,
Nick
In Case You Missed It: Must-Watch Video
Why Selling Your Business to a 'Strategic Buyer' Is Probably a Mistake
Click the link below and check it out:
