Welcome back to the Mid Market Insider!

Today, I’m breaking down how AI can increase the value of your business—not by replacing people, but by reducing owner dependency, improving operational efficiency, and eliminating the kind of chaos that buyers hate to see.

As you know, everyone’s talking about AI at the moment.

But almost no one is using it in a way that actually increases the value of their business. At best, they’re using it to write mediocre emails for them.

And so many business owners are convinced that there’s no way AI can help them…

For example:

Recently I was talking to a business owner in the trades.

He told me, “Nick, AI won’t ever touch my business. We install HVAC systems. It’s hands-on.”

And he’s right…

AI isn’t going to be climbing into attics anytime soon.

But here’s what he missed.

When buyers look at his company, they don’t just look at his revenue. They look at things like owner dependency… process documentation and training systems… and overall operational efficiency.

And when you look at it that way… AI suddenly becomes very relevant.

Because AI doesn’t need to be able to swing a hammer for you.

It just needs to reduce the chaos in your business. Since chaos kills valuations.

So if you’re planning to sell one day – or even if you’re not – I’ve made a video that could help you immensely.

In this video, I break down: 

If you’re planning your exit in the next 1–5 years, then AI matters more than you might think. But you don’t need to go crazy with it. This video covers the real-world business applications of AI, with zero hype.

That’s all for today’s newsletter! Thanks for reading!

In next week’s edition, I’ll break down the two factors that ultimately determine what your business is worth—and why most owners focus on the wrong things when trying to increase valuation.

And how a few strategic changes can make buyers far more confident in your future earnings, leading to stronger offers and better deal terms.

Keep building,
Nick