Welcome back to the Mid Market Insider!
Today, I’m breaking down why choosing the right M&A advisor is one of the most important—and most underestimated—decisions in a business sale, and how the wrong choice can quietly cost you millions.
Thinking About Selling Your Business?
I’ve spent nearly 20 years buying, growing, and evaluating companies.
If you’re considering a sale or just want to understand more about my role and what we do, feel free to grab 30min on my calendar below:
In one of his many works, U.S. Founding Father Ben Franklin once wrote the following proverb:
“For want of a nail the horse-shoe was lost;
for want of a horse-shoe the horse was lost;
and for want of a horse the rider was lost,
being overtaken and slain by the enemy.”
Which nicely sums up how seemingly-small decisions can turn out to be vitally important…
For example – when you choose the M&A advisor who will help you exit your business
Now, most business owners think that picking a sell-side M&A advisor is simple.
They interview a few firms… They see who sounds the smartest… And they go with the one promising to get them the highest price.
Seems pretty logical, right?
But that single decision could quietly cost you seven figures or more
How come?
Well, that’s exactly what I reveal in this short YouTube video I recorded for you.
Here’s what you’ll learn in just a few short minutes:
Why choosing the most bullish advisor will often backfire and get you a lower multiple
The exact kind of proof you should ask an advisor for, to find out if he’s the real deal or not.
How to know if an advisor actually did their homework on you… or is just saying they did. Simply ask them this 11 word question.
In the video, I also walk you through how to pick a sell-side M&A advisor the right way.
And don’t worry, none of this is theory…
It’s based on my nearly 20 years of observing deals unfold in real time – seeing which M&A advisors truly earn their fees, and which ones end up causing more harm than good.
That’s all for today’s newsletter! Thanks for reading!
📅 Next Week:
In next week, I’ll break down why buyers often walk away from deals without ever negotiating on price and the hidden red flags that cause them to quietly lose interest.
And how these issues show up long before you realize anything is wrong, leading to deals dying in silence without explanation.
Keep building,
Nick
In Case You Missed It: Must-Watch Video
How To Pick a Sell Side M&A Advisor
Click the link below and check it out:

