Welcome back to the Mid Market Insider!
Today, I’m breaking down what I consider the “holy grail” of a successful exit—and why creating competition among buyers is one of the most powerful ways to increase your valuation, improve deal terms, and maximize your leverage.
Thinking About Selling Your Business?
If you're considering a sale or simply exploring your options, feel free to learn more and start the conversation below:
Here’s something interesting:
When selling your business, there’s something that can dramatically drive up your valuation, as well as give you massive leverage for better deal terms…
Something I call the “Holy Grail” of a successful exit…
And no, it’s not higher EBITDA. (Although that is important.)
Nor is it having a slick marketing deck, though that can help.
What I’m talking about is having multiple buyers interested in your business… competing to be the one to acquire you… and starting an all-out bidding war where you get a higher and higher multiple, as well as more favorable terms, and feel much more confident and comfortable throughout the whole process.
Of course, most business owners assume that when they’re ready to sell, this is what will happen.
But in reality?
80% of listed businesses don’t sell at all.
And most that do, actually only receive 1–2 serious offers.
So how can you engineer a bidding war, and ensure you get multiple buyers interested?
You will discover:
The biggest “deal killers” that silently turn off buyers, make them shake their heads, and walk away.
Why buyers roll their eyes when owners say “good customer service” or “high quality” makes their business unique – and what to say instead
A little-known way to get more buyer interest… by simply talking with your direct competitors. (Yes, your competitors.)
If you ever plan to sell your business… even 5+ years from now, this video could completely change the dynamic of your negotiations.
That’s all for today’s newsletter! Thanks for reading!
📅 Next Week:
In next week’s edition, I’ll break down the five mistakes that quietly cost business owners the most money during a sale—and why many of them happen after the business is already performing well.
And how avoiding these common pitfalls can protect your valuation, strengthen your negotiating position, and improve your chances of closing on the terms you expect.
Keep building,
Nick
In Case You Missed It: Must-Watch Video
How to Get Multiple Buyers Competing to Buy Your Business
Click the link below and check it out:
