Welcome back to the Mid Market Insider!

Today, I’m breaking down the five biggest mistakes business owners make during a sale process—and why many of the most expensive errors happen in the final months, not while building the business.

Thinking About Selling Your Business?

If you're considering a sale or simply exploring your options, feel free to learn more and start the conversation below:

Here's something that surprises most business owners when they finally go through a sale process…

The money isn't lost while running the business. It's lost in the final months of selling it.

And what makes it so costly is that most owners don't realize it's happening until the offers are millions below what they expected.

In a recent video, I break down the five biggest mistakes business owners make when selling, and what to do about each one before it's too late.

Specifically, I cover:

  • Why choosing an M&A advisor based on the highest valuation promise is one of the most expensive decisions an owner can make (and what to look for instead)

  • The surprising reason leaning too heavily on your attorney during deal negotiations can actually hurt your outcome

  • Why rigidity kills more deals than almost any other factor, and the mindset shift that keeps momentum alive when negotiations get uncomfortable

  • What happens when performance softens during diligence and how buyers use it to retrade valuations, restructure terms, or walk entirely

  • Why "my situation is different" is the most dangerous phrase in any exit process, and how buyers actually price the risks owners tend to minimize

If you're planning to sell your business in the next one to five years, this is worth your time before you make any decisions about timing, positioning, or who you bring in to advise you.

That’s all for today’s newsletter! Thanks for reading!

📅 Next Week:

In next week’s edition, I’ll break down why a high valuation doesn’t always translate into a high payday—and the four factors that determine how much cash you actually receive at closing.

And how making the right changes before you go to market can increase upfront cash, reduce buyer risk, and put you in a much stronger position when it's time to sell.

Keep building,
Nick

In Case You Missed It: Must-Watch Video

The 5 Biggest Mistakes Business Owners Make When Selling Their Business

Click the link below and check it out:

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